Respect the Flow
We all know that water is essential for life. We can go without eating or sleeping, but we cannot live without water. Yet, we often find ourselves taking this precious and limited resource for granted. When we turn on the tap, we expect water to flow. As a matter of fact, we don’t even think about it most of the time.
We take great pride in the reliability in service you’ve come to known and expect; however, today, we face unprecedented challenges in meeting rising demand for water as available sources of supplies are dwindling. With climate changes and environmental impacts, we find ourselves in uncertain times.
To ensure reliability for the future and generations ahead, we must do our part to conserve this valuable resource and increase awareness. Over the years, the cost of water has remained relatively low compared to other daily commodities we’ve come to rely on such as electricity, gas and oil. Quality and accessibility of water to all, regardless of social and economic background, have been paramount to all of us in the water industry.
Throughout the state, we are experiencing rise in cost of water, resulting from aged infrastructure that are in dire need of repair, capital investments to stretch our resources as well as rising cost of energy and material necessary for conveyance and treatment. In addition, statewide mandate to reduce water use 20 percent by year 2020 is moving water providers to implement pricing mechanisms that encourage conservation through financial incentives.
While the future is uncertain, one thing we can be certain of is that we need to remind ourselves to respect the value of water and preserve this precious resource for today and tomorrow. The “Respect the Flow” campaign is our way of promoting awareness and appreciation for water; so next time you turn on the tap, remember to conserve.